Case studies / Metro Wardrobes

Home Interiors

From a basic template to a luxury UK storefront.

Metro Wardrobes needed a Shopify store that could carry hundreds of fabrics, finishes and dimensions, sell in more than one currency and still feel premium. We built it around metaobjects, UK shipping logic and a CRM connection.

ClientMetro Wardrobes
LocationLondon, UK
IndustryHome Interiors
PlatformShopify
What we didShopify build, metaobject theme, CRM integration
Metro Wardrobes Shopify store after redesign
+580%Organic traffic
6.1xROAS, best month
+580%Organic traffic in 6 months
6.1xROAS in the best month
+67%Repeat buyers, retention rate
100sof SKUs across fabrics, finishes and dimensions
The challenge

A premium product range inside a basic template.

This was an international build for a UK furniture and home-decor brand. The catalogue was large, every product came in many combinations, and the store had to handle multi-currency and UK shipping without making the buyer work for it.

Too many combinations for a template

Fabrics, finishes and dimensions multiply fast. A standard theme could not present them clearly.

International buyers, UK delivery

Customers from outside the UK needed local pricing, while shipping had to follow UK furniture logistics.

A brand that felt more basic than it was

The storefront did not reflect the quality of the product, which cost trust at the moment of purchase.

What we built

Four systems behind one storefront.

Metaobject-driven theme

Content models live in Shopify metaobjects, so the team edits fabrics, finishes and ranges from the admin without touching code.

Multi-currency and UK shipping

Pricing and checkout built for international buyers, with shipping logic matched to how UK furniture is actually delivered.

Product architecture at scale

Hundreds of SKUs across fabrics, finishes and dimensions organised so shoppers can configure without getting lost.

CRM integration

Store data connected to the CRM so enquiries and orders reach the team without manual copying.

Before and after

Drag the slider. See what changed.

Metro Wardrobes after redesign
Metro Wardrobes before redesignBEFORE
AFTER
⇆
The store

Home page, product page, back end.

The results

Proof, not promises.

+580%Organic traffic, 6 months
6.1xROAS, best month
+67%Repeat buyers
Revenue trendJan to Dec
0L30L60L90L120L JanFebMarAprMayJunJulAugSepOctNovDec

Our store went from a basic template to a genuine luxury experience. International orders tripled. I only wish we had hired them sooner.

Shantilal L., Metro Kitchens & Bedrooms

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